Fractional CMO & Marketing Coach for SaaS Businesses

Marketing leadership, without the full-time cost

You've built something real. But growth has stalled, your pipeline is unpredictable, and every marketing decision lands back on your desk. You don't need to figure this out alone.

Book your free marketing consultation

“Most SaaS founders are excellent at building product. Marketing strategy is a different discipline — and one you shouldn’t have to master in order to grow.”

30+ Years' experience

£0–£10m+ Revenue stages served

B2B SaaS & tech

The founder’s dilemma

Growth shouldn’t depend on you doing everything

You started your business because you spotted a genuine problem worth solving. But somewhere between product-market fit and £1m+ revenue, marketing became the thing that keeps you up at night.

You’re too small for a full-time CMO or Marketing Director. Too busy to run experiments yourself. Too stretched to build the systems that would make growth predictable. And too experienced to waste budget on generic advice that doesn't understand your market.

That’s exactly where most UK SaaS companies get stuck — and exactly where I come in.

Your acquisition channels feel like guesswork, not a system
Your ICP looks fine on paper but doesn’t guide your day-to-day decisions
Every junior marketer you’ve hired has needed more direction than you have time to give
You're spending on marketing without knowing what’s actually working
Your positioning doesn’t clearly separate you from competitors
Growth has plateaued and you’re not sure which lever to pull first

Your guide

Senior marketing leadership, earned the hard way

I've spent 30 years in marketing, working across software, agency, and consulting — and I've founded multiple businesses myself. That means I understand what it actually feels like to make marketing decisions under resource constraints, without a playbook, with real money on the line.

After a decade spent marketing software in North America, I now work with B2B SaaS and tech companies in the UK and Europe, from bootstrapped startups to £3m+ in revenue. Not because it's a niche I fell into — but because it's the stage I understand most deeply, and where I can make the most meaningful difference.

I bring an objective perspective from outside your business, paired with the commercial discipline of someone who's been in your seat. No generic frameworks. No fluff. Just clear thinking, honest challenge, and a plan you can actually execute.

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From startups to micro-SaaS, and beyond

I work with owner-managed B2B SaaS and tech companies from pre-revenue to £3m ARR, the stage where smart marketing matters most.

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Founder who’s been in your seat

I've founded businesses in tech, agency and consulting. I know the pressure of making marketing decisions with limited time and money.

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UK-based, global SaaS experience

I have helped founders to grow their B2B SaaS companies in the UK, Europe, US, Canada, Australia, and India.

How I help

A clear plan forward

Whether you need ongoing strategic leadership, a one-off marketing plan, or expert coaching so your team can run independently — there’s a way to work together that fits where you are right now.

Fractional CMO

Embedded marketing leadership without the full-time cost. I take ownership of your marketing strategy, planning and delivery — acting as your CMO for the days per month you actually need.

Strategic Sounding Board

High-level input when you need an experienced marketing mind to sense-check your thinking, pressure-test your plans, or help you see what you’re too close to notice.

Marketing Plan, Done For You

A complete, practical marketing plan — built around your business, budget, and stage of growth. Not a template. A real plan you can hand to a team or start executing yourself.

Marketing Consulting

Got a specific problem — positioning, channel strategy, pricing, ICP clarity? I’ll diagnose exactly what’s holding you back and give you a clear, actionable solution.

Marketing Coaching

For founders building their own marketing muscle, or first marketing hires who need senior mentorship. Structured coaching that builds the capability to grow without dependency on me.

“Lessons learned the hard way, so you don't waste your time and money.”

Start with a free conversation

Areas of expertise

Whatever’s holding your marketing back, let’s fix it

These are the areas where small UK SaaS businesses most commonly get stuck — and where I have the deepest experience to help.

Strategy & Direction

An objective perspective on where your business is going and how marketing can realistically get you there — without the wishful thinking.

Positioning & Messaging

How to stand out clearly in competitive markets. Positioning that gives prospects an immediate reason to prefer you — and copy that actually converts.

Research & Market Validation

How to validate new products and features before you build them. Research frameworks that give you confidence you’re solving problems people will actually pay for.

Channels & Execution

Which channels to prioritise at your stage, how to run them well, and what metrics actually matter — so you’re not just busy, you’re building a real acquisition engine.

Planning & Budgeting

Realistic marketing plans that fit your resources. Budget allocation that reflects your priorities and gives you something to manage against — not just a wishlist.

Building Your Marketing Team

How to hire, manage, mentor and retain high-performing marketers. Getting the right people and structure in place so marketing doesn’t always land back on you.

What clients say

Founders and operators on what it's like working with Paul.

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I have been working with Paul for almost a decade. During that time he has proven to be an invaluable resource for navigating through pivotal marketing and positioning challenges. He is also a pleasure to work with.

Martin Millican CEO, Envoke

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I founded and operated a CRM business for 20 years, but it was only in the last few years with Paul's help growing our recurring revenue that I was able to sell the business for six times recurring revenue and retire. I shall be eternally grateful.

Michael Whitehead Founder, 1CRM

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I'm a technical founder learning marketing, and one conversation with Paul did more for my focus than weeks of reading. He took my vague "founders or marketers" target and turned it into one specific buyer with a budget and a reason to pay. If you get a chance to work with him, take it.

Sergii Dyniovskyi Co-Founder, Halo Lab

What to do next

Tell me your biggest marketing challenge

Connect with me on LinkedIn and share what’s frustrating you most right now. I offer a free one-hour marketing consultation — no pitch, no agenda, just honest input on your situation.

Message me on LinkedIn

One free hour. Your biggest challenge. No strings attached.